We did it (Joe) 🥳
A little over 3 years ago, we founded Phreshly with a few goals:
👉🏾 Build something category-defining.
👉🏾 Transport our customers to a place of nostalgia through well-crafted cocktails.
👉🏾 Evoke thought.
Accidents happen in the fast lane -- this is an internal mantra of ours. Although we hit the "hockey stick" effect of growth, it was imperative to revisit our WHY. Phreshly was founded during the pandemic and remained a success as one of the many brands that emerged during those difficult times.
Since then, our customers, brand positioning, and voice have matured into why we wanted to build this company. Which is to transport you to a place of nostalgia culture through carefully crafted cocktails that pair well with dishes like Baba ganoush, Jollof rice, and Jambalaya, and great company on a fall or winter night while listening to Jazz or watching your favorite movie.
We learned that our customers wanted us to dig deep and share more about our cultural influence and mixology background—something most brands cannot claim today. Thanks to SKU mentors Paul Beaupre, Prentice Howe, Hogan Shrum, Rifle Hughes, Carson Quinn, Will Betts, Stephanie Lind, and other floating mentors -- allow us to re-introduce ourselves!
Meet Phreshly, An elevated and culturally inspired cocktail experience!
Our new site is live, offering FREE SHIPPING ON ORDERS OVER $100! 🎉 SHIPPING EARLY 2024. 🚚
More exciting news — you can also watch us talk about our story on REVOLT TV’s Bet on Black, season 3, sponsored by Target. Phreshly’s episode will air on REVOLT’s TV channel every Monday starting November 27th at 6:30 p.m. ET. It will also extend to all REVOLT platforms — YouTube, website, app, and VOD — on Tuesday (November. 28th) at 5 p.m. ET.
From Ama and I, thank you so much for your continuous support! We have more exciting things to share with you all in 2024 🥳 🥳 🥳 🥳 🥳