Cocktails n'things

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SHUT IT ALL DOWN, RIGHT NOW: The Challenge of Building a Brand That’s Ahead of Its Time.
How we built one of the most sought-after RTD brands while I navigated fatherhood, grief, and the fight for every inch.
Apr 23 • 
Paul
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November 2023

Phreshly2.0
Leaning into our WHY.
Nov 17, 2023 • 
Phreshly

July 2022

Our First Acquisition
As a young brand, acquiring another business is usually not part of your growth strategy.
Jul 10, 2022 • 
Phreshly
Breaking Into CPG
An open letter to the CPG industry:
Jul 3, 2022 • 
Phreshly

June 2022

Moving Forward
This week’s letter is about my experience getting Phreshly into retail.
Jun 27, 2022 • 
Phreshly
Foes and First Loves
There’s a government agency most people have never heard of.
Jun 19, 2022 • 
Phreshly

January 2021

THC Infused Coconut Milk
Because your coffee deserves better
Jan 25, 2021 • 
Phreshly
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Cocktails, Life, Gratitude & building Phreshly
See what you've made me do!
Jan 21, 2021 • 
Phreshly
© 2025 Paul
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